Questions and Answers

Question: Who are you?

Answer: My name is Ken Caudill. I've written a lot of successful sales copy over the last fifteen years. Some of it was as a ghostwriter for other copywriters. Some of it was for a very successful internet marketing company that I will not name for personal reasons. Some of it was for clients like you. Some of it was for my own sales.

Question: Why should I believe you?

Answer: Why would I lie? I only take payment for my services from Paypal, so you know I deliver. My reputation is important to me.

Question: What are your conversion rates?

Answer: I've had sales copy that converted as low as one per cent and as high as sixty per cent. That's right, I said sixty per cent. There are, as you know, many variables besides quality sales copy that affect conversion rates. If I don't think your product will sell, I will be honest and tell you up front. If I do think your product will sell, I will work with you until it does.

Question: I have lots of work I can give you in the future if you lower your rates right now. Will you?

Answer: No.

Question: Will you work for a percentage of profit?

Answer: Yes, if the deal's right. Let's talk.

Question: Is the sales letter dead?

Answer: No, but it's on its last legs. You need to work harder than that to get and keep your customer's attention. The points a well-written sales letter makes are based on sound principles. It's the presentation itself that is becoming obslolete. When is the last time you saw a door-to-door salesman? Things change.

Question: Do you use NLP techniques in your copy?

Answer: That's important, isn't it?

Question: If you're so smart, how come you ain't rich?

Answer: I'm working on it. I'm working on it.

Question: Can you recommend a good copywriter?

Answer: Yes. Me.

Question: Is copywriting the only thing you do?

Answer: No. I write copy to help launch my own projects. It is a means to an end.

Question: Why should I hire you?

Answer: Because I will see to it that you make considerably more money than what you pay me in fees.

Make sense?

Do it now.

For creative, innovative ways to sell your product online, contact me via email here, or call 219-942-5037 M-F between the hours of 9:00 AM and 5:00 PM CST.

There is never a charge for your initial consultation.

Be Bold. Break the mold.